Android game development Income Stats March

Time to start posting my first Revenue report. From now on I’ll post all the revenue reports under the category “Revenue“. Every report will contain my statistics  from 10th of previous month to 10th of present month. So this income report is for the time period 10th March to 10th April. As I said earlier I use only AdMob ads in my games.

	Box Game		Egg Bounce		Total per Month
	Impressions	Revenue	Impressions	Revenue
March	4,559	$2.44	774	$1.77	$4.21

Though Egg Bounce was released 20 days after the release of Box Game the revenue from it is much better. The CTR is a lot higher than that of Box Game. The reason is, Box Game has ads only on the Menu screen and not in the gameplay/level screens. Whereas in Egg Bounce the ads were on every screen, even on the ‘gameplay’ screen. Also in Egg Bounce you have to drag a spoon to play, and my ad is very close to that spoon! My intention was not to get more clicks, I just wanted to include an ad even on the gameplay screen and found that position to be the only option.

Ad Placement in Egg Bounce

The black rectangle area represents the Ad placement on a phone. The ad gets close to the spoon on devices with very small screen sizes(3 inches / 320 x 240 resolution) and also on devices with Aspect ratio (Width/Height) greater than 1.5. That’s because I use a code which automatically adjusts and scales the game to fit the device screen without any change in aspect ratio (In simple words, squares appear as squares and wont get stretched and distorted).

Next time I have to keep all that resolution stuff in mind and design the game so that the users won’t get annoyed by the ad placement. So the conclusion is Box Game didn’t make much in the beginning but slowly started rising. Egg Bounce has a good CTR but is not getting many downloads. Lets see how they do next month.